Hello social media faster! Welcome back to your Facebook, Twitter, Instagram, Snapchat, Tumblr, and/or Wuphf! Now that you’re back, can we talk? I would have said something sooner…but I don’t have your number and while you were fasting I couldn’t DM you. See I heard you say a few things before you left to “get your Lent on” that concerned me. You said some nasty things about my friend, social media. So let’s clear the air and think about how you, me, and your apps can move past this. When you left you said that social media is a distraction, it’s a land of comparison and facades, it produces unhealthy communication, and is a toxic environment.
You thought you were talking about social media…but I think if we talk it through…you’re actually talking about yourself. You’re not talking about the medium, you’re talking about the way you interact with it. I’m worried that in giving up social media you thought you were ridding your life of those unhealthy behaviors. It might not be social media’s fault, but actually a product of your sinful heart. I’m using a lot of “you” statements here, so before you get really mad at me can I just say that in order to say this to you, I had to say it to myself first. I had to dive into the deep end of my own sin patterns and research social media’s created purpose. I took master’s courses in social media and even wrote my master’s thesis on how we use our social apps.
So this doesn’t come lightly, it comes with my own experience and my own heavy, convicted, and forgiven heart. It comes with a hope that you won’t come back from Lent with the same patterns repeating in your use of technology. It comes at the defense of my friend, social media, and my desire to redeem social networks to restore them to their good, created purpose. Let’s take a look at those things you said while looking into our hearts and dreaming about what your online community could be.
What were online social networks and the apps that manage them created for? Some may argue and lament over the possible created purpose of Snapchat, but in general why were most apps created? The internet made a lot of things possible and is arguably one of greatest technological advancements in the past century…maybe ever. It connects us all. Right now if you wanted to you could email, video chat, shop, create, game with someone on the literal opposite side of our planet.
There are beautiful things that are happening right now in the world because of this connection. One of my favorites is the brain child of actor Joseph Gordon-Levitt. This star of 500 Days of Summer and, more recently, The Walk is the host of an online artist community called “Hit Record.” Using this social network, he brings together artistic collaborators from all over the globe to create music, film, books, poetry, cartoons, etc. So a skilled storyteller from Istanbul can post a story then a gifted animator from Albuquerque, NM can animate it while a master musician from South Africa scores the final product. As this process unfolds, connection brings creativity to life. Think about 1 Corinthians 12, the body of Christ explained. All of a sudden this body is larger, and more diverse than a pre-internet world could even imagine.
What went wrong, though? Evidence of the fallen, broken world we live in is written all over our newsfeeds. Those things you said before you left, I feel them too. Our social apps can be a doorway to unhealthy distraction and temptation, comparison and discontentment, and anger towards the people you love. This last one maybe particularly relevant during an election year. These elements of social networking breed shame, guilt, jealousy, rage, and whole slew of other emotions that you haven’t seen adorably personified by Pixar. But are they produced by the network or the networker? More importantly, why and how are they produced by the networker?
In my research at Point Park University, I investigated how World Wrestling Entertainment has successfully stayed ahead of the game when it comes to social media marketing techniques. What I concluded was that they sought to create connections not to just deliver information. They understand that social media tools were created for interaction not promotion by itself. This is something a lot of companies fail to understand. Some companies, celebrities, even churches use their social platforms as nothing more than an internet bulletin board. WWE uses social tools effectively because they aren’t just saying, “Like me,” “Buy this,” “Subscribe!” They are saying, “You matter, let’s talk.” They create interactions and then social bonds between their wrestlers and their audience. Taylor Swift could also teach a class on this subject.What if we all saw social networking this way? Aren’t we all prone to the same self-promotive pitfalls many companies fall into with their social tools? Narcissism is the enemy of building effective social network communities. When your posts and interactions are just about you…what you’re doing, who you are…what actions, events, behaviors others can give you affirmation for, then that’s not community at all. That’s not connection at all. Tools that were designed for conversation and community have become pedestals and soap boxes.
The quest for healthy use of social media tools is the quest for healthy community. To help us on this journey let’s think about these tools in two ways. First, social media allows us to be the recorders of history and of how we are interacting with creation, our passions, and God. One of my favorite Biblical authors is Luke. On top of being a doctor, Luke was somewhat of a meticulous recorder of facts…he was kind of doing what journalism is supposed to be. Historians say he followed Paul on his journeys making sure every fact was verified and recorded. Check out his reasoning for writing his gospel:
“1 Inasmuch as many have undertaken to compile a narrative of the things that have been accomplished among us, 2 just as those who from the beginning were eyewitnesses and ministers of the word have delivered them to us, 3 it seemed good to me also, having followed all things closely for some time past, to write an orderly account for you, most excellent Theophilus, 4 that you may have certainty concerning the things you have been taught.” – Luke 1:1-4
If we think of our news feeds as a place where we can interact with and record life in this way, doesn’t that seem like a higher calling? Your tweets, posts, instas, and gifs can be signposts of the Lord at work. Whenever we click “share” it can be an opportunity to share the Gospel through our lives. Secondly, on top of seeing social networks as an arena for recording history, they can also be an arena to celebrate life. When we are interacting with each other’s lives sometimes it’s easy for things like arrogance, jealousy, and discontent to creep in, but if we see the realm of social media as a tool for celebration then we can be well on our way to combating those thoughts.
Celebrate the birth of a new child. Celebrate someone passing an exam or getting a new job. Celebrate someone’s love for funny cat videos. Celebrate popular culture. Celebrate conflicting ideas. Celebrate your offline community. Christ centered celebration of the lives of others can be incredibly life giving. If we take the joy out of our online communities, we may find ourselves losing the joy in our lives. “Like” with purpose. Believe the best in people that disagree with you. Write your happy birthdays not out of obligation but out of celebration. Follow trends to participate in the world. Add a few more people into your profile pic or selfies. Online community like any other kind of community works best when we look outside ourselves and focus on one another.